To deliver world-class experiences a requirement of unparalleled collaboration is needed across the organization and the CMO is seen as the connective tissue between different lines of business by 90% of organizations.
As the gatekeepers of customer data and insights, the CMO and the marketing team can lead their organization to new heights of customer obsession. But, that requires overcoming various challenges including people/skills, out-of-date processes, and core business systems. Some leaders, who have built a culture of collaboration, have already started to overcome these challenges.
As a CMO, you need to face the following difficult decisions and move forward into uncharted territory – unbridled success.
- Having a strong ERP: Arguably the biggest factor in making decisions is having access to the right data. Being able to respond quickly and appropriately to market demands will set you up for success.
- Having a great Data Analytics Program: Give your people the power to discover, plan, and act on real-time insights with AI-powered planning and analytics combined with a trusted semantic layer.
- Empower Your Employees: It’s scary to yield control to people you’re tasked to supervise. When you empower your employees to take risks, to innovate, and to find better ways to do their jobs, you’re helping your company grow.
- Spend the Money on Innovation – But Do So Wisely: Do your research. Find the most effective tech and digital strategy providers. Prepare the way for a 21st-century transformation with workshops, training, and patience.
- Leverage Content Marketing to Build Authority and Customer Trust: What your customers trust, however, is information that helps them solve the problems that keep them up at night. When a company delivers that kind of information for free – and the advice works – potential customers bookmark that company’s website. They put its contact information in their address book. They enter its number in their phone directory.
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